Shirel

Reznik
From ad campaigns to branding, design, and video production, I’ve led teams, managed complex processes, and kept everything on track.
I make creative projects happen.
With sharp attention to detail, a drive for excellence and always with a smile - I make sure every part of the project gets the attention it needs.
I’m involved in every step, from the client brief to going live, leading a small team and coordinating between creative, production, post-production, and the client. I make sure deadlines are met and results exceed expectations.
I worked with small businesses, managing their digital presence from strategy and creative direction to ongoing content creation, community management, and engagement.
All while traveling across Southeast Asia and living my dream as a digital nomad.
I led a 15-person department, managing operations, finances, recruitment, and day-to-day workflow. I Worked closely with ZAP Group’s Sales Department to create joint growth opportunities. By month four, we weren’t just running – we were leading the company’s profits.
I led a team of four digital content creators, managing projects for multiple clients across different industries.My role was to guide the team, keep timelines on track, and maintain a high creative standard for all projects.
I managed the full cycle of digital content creation – from writing copy to directing, filming, and editing commercial videos. I worked with clients in industries like high-tech, fashion, employer branding, retail, and more.
I wrote website copy, managed social media pages, and created posts from scratch in the days before ChatGPT (meaning I had to rack my brain for every single one).
It was where I learned the foundations of content, storytelling, and keeping an audience engaged.










